Mirko Zenatti

Artisan baker

CONDIVIDI

Mirko Zenatti

For master baker Mirko Zenatti, a leading figure in contemporary artisan baking, we developed an integrated communication project, focusing on strategic branding, press office, media relations, and digital positioning.

Mirko Zenatti grew up in his family bakery, where he began working at a very young age, developing a personal vision based on research, experimentation, and continuous evolution. With over forty years of experience, he is recognized for his ability to combine tradition and innovation through the study of fermentation, the use of sourdough, and a constant focus on high-quality raw materials.

Throughout his career, he has received important international recognition, particularly in the field of viennoiserie, with awards and participation in prestigious competitions across Europe and Asia. Since 2013, he has been a member of the Richemont Club Italia.

His work represents a contemporary vision of the baker’s craft, where technique, creativity, and food culture come together to enhance an ever-evolving artisanal heritage.

Gentle strategies, strong visions

For Mirko Zenatti we developed a strategic repositioning journey, aimed at redefining the brand perception from a local dimension to a national and international vision.

The project began with an in-depth analysis of the digital presence and existing identity, identifying key strengths and opportunities for enhancement.

We then worked on the brand storytelling, moving beyond a communication strictly tied to Sommacampagna to build a broader narrative aligned with the baker’s international profile.

We highlighted

  • his international career path
  • awards and recognitions across Europe and Asia
  • his research on natural fermentation
  • the balance between tradition and innovation

The result

is a more authoritative, distinctive, and recognizable positioning, fully expressing the contemporary value of artisan baking.

Our activities

for Mirko Zenatti

  • Storytelling

We developed an authentic narrative to highlight experience, journey, and vision.

  • Visual branding & positioning

We created a consistent visual identity, supporting the brand’s strategic evolution.

  • Social media marketing

We optimized digital presence to strengthen authority and coherence.

  • Integrated communication strategy

We aligned online and offline channels to reinforce brand image.

  • Creative direction & visual content

We defined aesthetic guidelines for coherent and recognizable visual storytelling.

Il Fornaio Fratelli Zenatti
Via Osteria Grande 17
Sommacampagna (VR)

altri progetti