Fratelli Sicilia

Italian Artisan Pastry

Fratelli
Sicilia

Integrated Communication, Branding and Media Relations for an Artisan Pastry Brand

Micaela Scapin Comunicazione supports Fratelli Sicilia, a growing Italian artisan pastry brand, through an integrated communication project developed in close collaboration with the company’s marketing department.

The project includes branding, brand positioning, press office activities, media relations and corporate storytelling, with the aim of strengthening brand awareness and increasing visibility in both national and international markets.

Founded by brothers Salvo and Piero Motta, Fratelli Sicilia is rooted in a family tradition that began in Sicily in the 1980s. Today, the company is recognized for its artisan panettoni, traditional sweet baked goods and premium pastry products, made with a strong focus on quality ingredients and local excellence, particularly the citrus fruits of the Catania Plain.

With a strong international outlook, Fratelli Sicilia has successfully brought Sicilian pastry craftsmanship to global markets while maintaining an authentic connection to its heritage.

what we do

for Fratelli Sicilia

Development and strengthening of the brand identity, supporting its positioning within the premium artisan pastry market.

Management of media relations, press releases and editorial opportunities across food, lifestyle and business publications.

Creation of authentic and engaging narratives that communicate the company’s heritage, Sicilian roots and artisan expertise.

Development of strategic communication initiatives and tailor-made campaigns in collaboration with the company’s marketing department to increase visibility and reinforce brand positioning.