Cruna di Subida
Country House | Collio, Italy
CONDIVIDI
Cruna di Subida
For Cruna di Subida, a country house nestled among the vineyards of Italy’s renowned Collio wine region, Micaela Scapin Comunicazione develops an integrated communication strategy combining storytelling, social media management and media relations to strengthen the property’s identity and distinctive positioning.
Founded in 2023 by Madi Cattaruzzi and Marco Perti, Cruna di Subida embraces a contemporary vision of hospitality where design, nature and local culture come together in perfect harmony. Surrounded by rolling vineyards and breathtaking landscapes, the property offers guests an authentic experience deeply connected to the character of the region.
Every detail reflects a genuine commitment to quality, from the careful selection of local wines and producers to the refined interiors and seasonal experiences inspired by the traditions of Friuli Venezia Giulia.
Communicating the soul of a place
Our communication strategy has been designed to reinforce Cruna di Subida’s positioning within the contemporary luxury hospitality landscape.
Through consistent storytelling and an editorial approach across digital channels, we showcase the property’s daily life, the beauty of the Collio region, guest experiences and the founders’ vision, transforming every piece of content into an opportunity to build meaningful relationships.
Alongside content creation, we support the brand through strategic media relations and corporate communication, increasing visibility while strengthening its reputation among journalists, opinion leaders and hospitality audiences.
A key focus has also been placed on the development and promotion of cultural events and exclusive experiences, including the summer literary series, positioning Cruna di Subida as a destination where hospitality, culture and local identity naturally come together.
Our activities
per Cruna di Subida
- Social Media Management
Editorial strategy, content creation, community management and live storytelling across digital platforms.
- Media Relations & Strategic Communication
Developing authentic editorial and visual content that highlights the property’s identity, the surrounding territory and the guest experience.
- Media Relations & Strategic Communication
Strategic communication support and press relations to strengthen brand awareness, credibility and media visibility.
- Events & Special Projects
Concept development, coordination and communication of cultural events, exclusive experiences and special projects designed to reinforce the brand’s positioning and its connection with the local community.
Cruna di Subida
Via Subida, 85
34071 Cormons GO
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