Venetian Association of Hoteliers (AVA)
The Venetian Hoteliers Association
quando:
02/03/2020
Photo Credit Paolo della Corte
Venetian Association of Hoteliers (AVA)
It represents about 450 accommodation facilities in Venice, Mestre and the outlying area
The Venetian Hoteliers Association, represented nationally by Federalberghi and part of Confcommercio, is the territorial union of hotel entrepreneurs. It represents about 450 accommodation facilities in Venice, Mestre and the outlying area. From 2000 to 2017 we dealt with traditional communication, mainly off-line press office and Institutional PR. Micaela Scapin, professional journalist, played the role of editorial director for the “Alberghi della Laguna” house organ.
Photo Credit Paolo della Corte
The communicative mission was to create a continuous and solid link with the local press and media, positioning the Venetian Hoteliers Association among the first companies sought after to intervene in the field of tourism both from an economic, productive and trade union point of view.
Photo Credit Paolo della Corte
Alberghi della Laguna
We were responsible for heading up planning the editorial calendar of the association’s union house organ “Alberghi della Laguna (Hotels of the lagoon)”.
In 2007, we designed, organized and produced the “Just Married in Venice” manual for AVA. The manual was born from a simple analysis of communication and marketing. Weddings in Venice between foreigners were on the rise in those years and was an interesting form of incentive. The initiative had the potential to spark a number of related activities across all sectors of the economy. The value and impact that the success of these events could have on the image of the city in Italy and abroad was not yet fully considered. The manual was aimed at the operators of the hotel sector of Venice to learn more about the customs, history and tradition of weddings in other countries.
What we have done:
- Media kit creation
- Continuous communication with local and national media
- Press releases
- Organization of press conferences
- One to one interviews
- Budgets relating to the periods of occupation in the accommodation facilities belonging to the Venetian Hoteliers Association during the holiday periods: carnival, Easter, summer, Christmas
- Editorial direction of the magazine “Alberghi della Laguna“
- Design and implementation of the “Just Married in Venice” manual (2007)
- Press review and follow up.
Photo Credit Paolo della Corte
