Venetian Association
of Hoteliers (AVA)

The Venetian Hoteliers Association

CONDIVIDI

The Venetian
Hoteliers
Association

represents around 450 accommodation facilities
in Venice, Mestre and the hinterland.

The Venetian Hoteliers Association, nationally represented by Federalberghi, a member of Confcommercio, is the territorial union of hotel entrepreneurs. From 2009 to 2000 we dealt with traditional communication, mainly off-line press office and institutional PR. Micaela Scapin, a professional journalist, acted as editorial director for the house organ ‘Alberghi della Laguna’.

The communication mission was to create a continuous and solid link with the press and local media, positioning the Venetian Hoteliers' Association among the first referenced entities to intervene in tourism matters from the economic, production and trade union points of view.

lagoon hotels

We were responsible for heading up planning the editorial calendar of the association’s union house
organ “Alberghi della Laguna (Hotels of the lagoon)”.

In 2007, we designed, organized and produced the “Just Married in Venice” manual for AVA. The manual was born from a simple analysis of communication and marketing. Weddings in Venice between foreigners were on the rise in those years and was an interesting form of incentive. The initiative had the potential to spark a number of related activities across all sectors of the economy. The value and impact that the success of these events could have on the image of the city in Italy
and abroad was not yet fully considered. The manual was aimed at the operators of the hotel sector of
Venice to learn more about the customs, history and tradition of weddings in other countries.

what we have done

for Venetian Association of Hoteliers

  • Media kit creation
  • Continuous communication with local and national media
  • Press releases
  • Organization of press conferences
  • One to one interviews
  • Budgets relating to the periods of occupation in the accommodation facilities belonging to the Venetian Hoteliers Association during the holiday periods: carnival, Easter, summer, Christmas
  • Editorial direction of the magazine “Alberghi della Laguna“
  • Design and implementation of the “Just Married in Venice” manual (2007)
  • Press review and follow up.

Photo Credit Paolo della Corte

altri progetti