Sina Centurion Palace – Venice
A five-star luxury hotel overlooking the Grand Canal
quando:
02/03/2020
The Sina Centurion Palace
is a five-star luxury hotel by Sina Hotels, overlooking the Grand Canal in Venice.
We are responsible for media relations and social media marketing activities for the hotel on Facebook and Instagram. The activity of communications, which began in 2011, was initially aimed at promoting the restaurant Antinoo’s Lounge & Restaurant, the hotel’s elegant restaurant. Since then, the restaurant has been cited in the major national and international guides, including: Michelin Guide, Le Guide de L’Espresso, Gambero Rosso, Ferrari Guide.
Subsequently, the mission was to launch communications extended to the hotel industry, travel and tourism, food and catering, art and design sectors.
Today we deal
with the hotel’s brand communication and PR media aimed at Italian and international media.
What we do:
- Media kit creation
- Storytelling planning on Facebook and Instagram
- One to one interviews with the GM and the Executive Chef
- Media visit organization
- Planning of tasting menus with journalists from the food and wine sector
- Copywriting for newsletters
- PR media support during the Venice International Film Festival
- Media PR support for events
- PR with micro and macro influencers
- Photo shoot of the new menus of the Antinoo’s Lounge & Restaurant
- Press review and follow up.
The identity
of the Sina Centurion Palace brand
Eclecticism, contrast between contemporary and modern, a sophisticated style and attention to detail are the characteristics that are intertwined within the boutique hotel that is part of the eleven hotels of the Sina Hotels chain. The Sina Centurion Palace is a reference point for lovers of design and luxury who visit Venice. The hotel, with direct access to the Grand Canal, with its own private pier, is located in the nineteenth-century building formerly known as Palazzo Genovese, in Dorsoduro. Built in brick with the addition of Istrian stone, in harmony with the architecture of the city and re-proposing the ie traditional colours of red and white, its structure recalls the classic pattern of “turret houses”, typical of the merchant families.
The meticulous restoration
was entrusted to the creativity and artistry of architect Guido Ciompi, who also renovated The Gray in Milan.
The shapes, colours and details of the hotel fully reflect the values of the property: care, empathy, comfort, style, familiarity, luxury and passion. The hotel consists of a central body flanked by two side blocks with a majestic “water gate”. The numerous windows overlooking the Grand Canal create a play of chiaroscuro, while numerous sculptural reliefs embellish the rear façade.
