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Sina Centurion Palace

discovering Venice via the art runner


discovering Venice via the art runner

The communication project launched for the Sina Centurion Palace envisaged the creation of a direct service of personal runners made available to guests of the hotel.

The Sina Centurion Palace, five-star luxury hotel of the Sina Hotel chain, overlooking the Grand Canal and belonging to SLH (Small Luxury Hotels of the World), created “Venice: it’s running time!” A professional personal runner guided guests to discover Venice on a run. The package offered by the prestigious hotel also included a regenerating fruit or vegetable juice and post-run mineral-rich drink upon return, access to the gym and a wellness menu in the restaurant.

il progetto

As far as accessories are concerned, I think it is always best to be as minimalist as possible.

The idea was developed starting from the combination of fitness and art: in luxury hotels, the possibility of leaving the hotel with a personal trainer to go running while admiring the artistic beauties of the city is becoming increasingly popular. Running no longer means just keeping fit but also discovering new places, following new paths, learning about the history of a city. In short, running, as a professional or as a simple enthusiast, is a new tourism trend, sustainable, dynamic, healthy and fun. The package proposal was to spend a day, or a few hours of well-being, amid the beauty of the city in an unusual and healthy way.