The idea was developed starting from the combination of fitness and art: in luxury hotels, the possibility of leaving the hotel with a personal trainer to go running while admiring the artistic beauties of the city is becoming increasingly popular. Running no longer means just keeping fit but also discovering new places, following new paths, learning about the history of a city. In short, running, as a professional or as a simple enthusiast, is a new tourism trend, sustainable, dynamic, healthy and fun. The package proposal was to spend a day, or a few hours of well-being, amid the beauty of the city in an unusual and healthy way.