was to promote the image of a welcoming, organized, helpful, smiling and safe city. A Venice “all dressed up” where children, residents, locals and visitors could experience the atmosphere of the true Venetian Christmas tradition. The project, driven by an ambitious mission, was developed through an evocative path of urban decor created for the city, especially in the less-heavily visited Dorsoduro area. A series of events, free to the public, and the creation of a market exhibition of excellent craftsmanship in the exclusive location of Palazzo Zenobio, a splendid Venetian building from the end of the 17th century, were highlights of the project.