From this need, at the beginning of 2020, the creation of the “Pane Blu Pantone” (Pantone Blue Bread) campaign was born. Master Baker Cunsolo prepared the “Pane Blu Pantone 2020” as a tribute to Milan Fashion Week and to Classic Blue, elected colour of the year for 2020. The Master Baker, after various tests, used the Clitoria Ternatea infusion, an herbal tea prepared with the dried flowers of the Butterfly Pea (Clitoria ternatea), commonly known as “blue pea” or “cordofan pea”, a species that belongs to the legume family. The Butterfly Pea is native to Southeast Asia. The result, when used for baking is a bread with blue shades, even on the outside, while the inside acquires a reassuring and intense blue colour.