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quando:
02/03/2020

Giardinity

We took care of the press and media PR office of Giardinity, at Villa Pisani Bolognesi Scalabrin in Vescovana (Padova), from 2015 to 2019.

The public event “Giardinity primavera – I Bulbi di Evelina Pisani” presented the spectacular early to late flowering of 100 thousand Dutch tulips, of ninety different varieties and colours, which were planted with grass and with the spontaneous flowers of the informal garden of the Villa as in an Impressionist painting.

What we have done:

  • Creation of a press release
  • Invitation to journalists, infliuencers and bloggers
  • Storytelling for social media, especially Facebook and Instagram
  • Collection of press material
  • One-to-one interviews
  • Press visit organization
  • Received journalists and media PR

The Villa

The villa commissioned by Cardinal Francesco Pisani, a Venetian patrician, stands on the site of an ancient Este fortress over a thousand years old. The sixteenth-century palace with frescoes by Paolo Veronese, Gian Battista Zelotti, Dario Varotari and the Flemish Ludovico Toeput, known as Pozzoserrato, was created as the administrative seat of the land properties acquired in 1478 in the Lower Padovana area. Evelina van Millingen, born in Constantinople to an English family of Flemish origin, where she lived her early childhood, and raised in London and Rome, created the garden and park in the gardenesque style of the time, with Islamic, English and Flemish influences. Mariella Bolognesi Scalabrin, the current owner, has lovingly restored and cared for the villa and garden.

Villa Pisani – Bolognesi Scalabrin,
via Roma 25, 35040 Vescovana PD

info@villapisani.it
www.giardinity.it – www.villapisani.it