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Carlo Moretti – Murano


Date:
14 December 2020

Carlo Moretti – Murano

For ANDStudio we collaborated in the inauguration of Carlo Moretti’s flagship store in Murano.

The project drew inspiration, as for the other single-brand stores in Venice, Milan, Kitzbuhel and Tokyo, from the style of the first Venetian shop in San Moisè designed in 1979. The preview included a visit to the traditional and evocative Moretti furnace on the island of Murano, customarily suited to glass processing. Journalists and the audience attended the work of the glass masters who embody the ancient art of working the material and blowing glass in their gestures.

 

The public had the opportunity to witness the activity of these historic figures in which creativity, knowledge of materials, rigor, knowledge and technique coexist.

What we have done:

  • Creation of press release
  • Invitations to journalists, influencers and bloggers
  • Collection of press material
  • One-to-one interviews
  • Organization of press visits to the furnace

Micaela Scapin